Marketing cannabis and the products that accompany recreational use is set to become one of the biggest industries in the United States. With 29 states promoting legal medical cannabis, 14 with it decriminalized and 8 having legalized it completely, you might be thinking this will be the easiest ad-campaign of all time. Unfortunately, science suggests otherwise.
The Science of Marketing
You heard correctly, marketing is a science, but almost half of what we know about the process cannot be applied to cannabis. Why? Because cannabis lives in the grey area of the American psyche. How do I know this?
THIS ARTICLE WAS ORIGINALLY PUBLISHED ON THE Cannabis Industry Journal; to keep reading, click here: https://cannabisindustryjournal.com/column/how-science-is-going-to-save-your-cannabis-business/